Professor You Shang, Male, Dean of Hospitality Faculty of Fujian Normal university, Master Student Supervision, Stream leader of Hospitality management and Head of international cooperative office. With his extensive experience in the teaching and research of hospitality management, he teaches, does research, and serves as an executive instructor/consultant in the areas of hotel human resources management, Hotel events planning and management, hotel establish management, and the world hotel expo. His work ranges widely. Over the past 20 years he have also had the privilege of serving as a department manager, director, deputy general manager, general manager and project director in both high-end hotels and international travel agency and participated the German international cooperation agency of international leadership training program (GIZ) in Germany. Now, he is working part-time as hotel rating inspectors, secretary of Fujian tourism vocational education committee, director of Fujian tourism institute, chief adviser of brand strategy for Fujian tourism groups and Unicarva Hongkong Hotel & Resorts Management Co.Ltd.
He either hosted or participated in several national and provincial sponsored research projects, A research on values and business model innovation in Fujian hotel industry based on blue ocean strategy ; “A research on Fujian coastal tourism resources protective development based on landscape ecological design”; “Plan of Fujian Tulou tourist development”; “A research on state-owned hotels in Fujian province”; “A research on hotel industry development for Fuzhou”; “Plan of Wuyi mount tourism development in Fujian province”. He was one of the creators of “Chinese vocational Teachers Assured Standard, Study instructions, Teaching plan , Curriculum, textbook and teaching material plan ”; “A research on collaborative education innovation model of universities and enterprises between Fujian and Taiwan”; “A study on the mechanism of cooperation in running schools between Fujian and Taiwan based on the view of diverse interests ”. He published the books including “Hospitality Management”; “hotels construction and the preparations management”; “Hotel event planning and management”; “Hotel property management”, and more than 30 journal articles.
In 2009, he won the first prize of outstanding teaching achievement of Fujian normal university（2/5), Fujian normal university graduate employability contribution award in 2010, third prize of the ninth excellent achievement of social science of Fujian province in 2011（3/5）, Excellence teaching award for undergraduate of Fujian normal university in 2012, the first prize of outstanding teaching achievement of Fujian normal university in 2013（3/5）, second price of seventh university education teaching achievement award of Fujian province in 2014(3/6).